Friday, 12 February 2010 17:58

Monumental news for the Tejano music nation.

There are several major news developments. First, the 2010 Tejano Music Awards will be produced by noted producer David Chavez. Frank Salazar, TTMA Board Vice President, said the

 TMAs are also joining forces with Chavez's company, LatinPointe to combine the 2010 Tejano Music Awards with Tejano Music Convention on the same weekend - July 9-11, in what is sure to be the biggest Tejano music weekend in history.

The always popular TMA Fanfair is scheduled March 19-21, again at Market Square.

"We are pleased to have the Tejano Music Awards join with the Tejano Music National Convention in celebrating our historic 30-year anniversary," said Frank Salazar, TTMA Board Vice President. "Having the top producers from important events such as the Latino Inaugural Gala, ALMA Awards and Premios Deportes reinforces our belief that this year's Tejano Music Awards will be spectacular."

"This year's partnership between the two entities will be a Tejano fan's dream," said LatinPointe CEO and TEJANO MUSIC 2010 Executive Producer David Chavez. "Our commitment to the fans is to deliver an incredible, star-studded experience paying tribute to the 30th year milestone of Tejano music honors!

"The Tejano industry as a whole, has a huge opportunity this year to join forces and resources in uniting to celebrate this music."
The TMAs are now in their 30th year, and despite some inconsistentcy in venues and dates in the past, it is still considered the biggest awards event in the industry.

It's a little soon to announce great expectations but this teamup of two major events is a robust, promising move. It is one that offers great expansion potential, especially at the hands of David Chavez. The awards, the artists and the industry needs a boost as the current tough economic times have only compounded a troubled genre increasingly considered old, staid and irrevelant.

An influx of young imaginative artists and in particular, a creative thunder, is sorely needed to draw back all the thousands of young (future) fans who have drifted to off to more interesting currents in country, rock, rap and pop.

The Awards were created in 1980 by the Texas Talent Musicians Association (TTMA) as a way to recognize artistic efforts and achievements in Tejano music. 

Chavez founded the Tejano Music National Convention, now in its 7th year, which serves as the meeting ground for Tejano music enthusiasts, fans and other music industry representatives, gathered in support of advancing the growth of the Tejano (Tex-Mex) music genre as an original American art form. 

The three-day event, which will be held in San Antonio for the first time, was created by LatinPointe (LP) in 2004.  Past host cities have included Las Vegas and Dallas. 

The combined TMAs and convention is sure to pack a lot of musical fireworks. Included among the various activities are the Tejano Experience USA Expo and Fanfare featuring live bands and more than 60 exhibitor booths with music artists interacting with fans in a family-friendly setting. Workshops and seminars are scheduled for artists and fans, as well music master classes. A mega dance will feature the hottest recording artists in the industry, as well as to showcase new artists. The weekend culminates with the presentation of the 30th annual Tejano Music Awards.
For details on registration, tickets and more check out or The Tejano Muisc 2010  weekend countdown will officially begin at the upcoming Tejano Music Awards Fan Fair March 19-21 in San Antonio. 

LatinPointe, Inc. is considered the premier agency specializing in connecting, building, and creating unique brands in the Latino market. Through targeted communications, innovative programming, event marketing, and strategic relationship building, LP has been breaking ground with work on some of the most visible Hispanic brands in the U.S. LP's CEO David Chavez has stood alone as the only Latino to executive produce two prime-time television specials in both English and Spanish - the ABC Network ALMA Awards and the Univision Network Premios Deportes.
The Texas Talent Musicians Association (TTMA) is a non-profit 501 (c) 3 organization whose purpose is to promote professional excellence; a better understanding and greater appreciation for Tejano music; and to provide a public forum for songwriters, performers and musicians in order to recognize their artistic efforts and achievements through the annual Tejano Music Awards and related events.

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