Our corporate man on the leading edge, David Chavez, says the 2008 ALMA Awards will be shown tonight on ABC.
According to Chavez, the awards are Eva Longoria Parker with a Special Tributes to America Ferrera, Linda Ronstadt, Shakira, and Narciso Rodriguez.
The ALMA awards have always been a key event in showcasing Latino talent. For more details here is the official news release:
Los Angeles - The NCLR 2008 ALMA Awards® taped a star-studded event on August 17 at the Pasadena Civic Auditorium in Pasadena, CA. "The 2008 ALMA Awards" will air FRIDAY, SEPTEMBER 12 (8:00-10:00 p.m., ET/PT), on the ABC Television Network.
Eva Longoria Parker ("Desperate Housewives") hosted. Kicking off Hispanic Heritage Month, the two-hour special is presented by the National Council of La Raza (NCLR) - the largest national Hispanic civil rights and advocacy organization in the U.S. The annual ALMA Awards recognizes and celebrates the outstanding artistic achievement of Latinos in film, television, and music.
America Ferrera was named Chevy Entertainer of the Year not only for her prominent role in the highly successful television series Ugly Betty, but also for her work off-screen as a leader inspiring young people around the country to participate in the political process. She has successfully used her well-deserved time in the spotlight to make a positive impact on others.
She embodies the spirit of the ALMA Awards and NCLR - portraying a positive Latina character on television and displaying the strong diversity of our country. BeBe Winans, Eden Espinosa, Wynonna Judd, Mariachi los Camperos de Nati Cano and Lucero performed to honor Linda Ronstadt who received the Trailblazer Award for her contributions to American music, inspiring artists across generations and musical genres.
Shakira was presented with the Humanitarian Award for her work in early childhood education. During her presentation Shakira surprised 17-year-old Pamela Jimenez Cardenas by recognizing her advocacy efforts to support a global campaign for education.
The Special Achievement in Outstanding Director of a Made-for-TV Movie was presented to Kenny Ortega for "High School Musical 2;"and the Special Achievement in Fashion went to Narciso Rodriguez.
Talent that participated included (in alphabetical order): Paula Abdul, Jessica Alba, Cheryl Burke, Kate del Castillo, HelioCastroneves, Cristián de la Fuente, Oscar De La Hoya, Placido Domingo, Zac Efron, America Ferrera, Daisy Fuentes, SelenaGomez, Jake & (David) Henrie, Terrance Howard, Mark Indelicato, Kym Johnson, MARIO, Joey Medina, Carlos Mencia, Enrique Murciano, Oscar Nunez, Edward James Olmos, Kenny Ortega, Ana Ortiz, Danny Pino, Tony, Plana, Adam Rodriguez, Roselyn Sanchez, Ryan Seacrest, Jon Secada, Charlie Sheen, Taboo, Ashley Tisdale, Edyta Sliwinska, and Sofia Vergara. Musical performances included the Cheetah Girls, Jon Secada & Brian McKnight, AB Quintanilla & The Kumbia All-Stars, Lisa Lisa and MARIO, Sergio Mendes, and Will.I.Am.
Plus, Cheech and Chong performed as a prelude to their 25 year Reunion Tour. The ALMA Awards was created by NCLR in 1995 as part of its strategy to promote the diverse, accurate, and balanced portrayals of Latinos in the media and the enhancement of the Latino image in the entertainment industry.
The show is an example of how inclusion strengthens the entertainment industry, just as diversity strengthens our country. The show is presented with the support of sponsors and advertisers.
Presenting Sponsors for 2008 include Chevy, AT&T and Target. Gold Sponsors are Comcast, Johnson & Johnson, Frito-Lay/PepsiCo, and Prudential. Silver Sponsors include American Airlines, Bank of America, Bud Light, ConAgra Foods, L'Oreal, M&M's, McDonald's, State Farm Insurance Companies, Verizon, and Wachovia.
Key media partners for the 2008 ALMA Awards include our Gold Level partners AOL Latino and MTV3, and our Silver Level partner Latina Magazine, People en Espanol, LATV and HOMBRE. This year, the executive producers are Michael Levitt, Janet Murguía, Eva Longoria Parker, and David Chavez. For more information on the 2008 NCLR ALMA Awards®, please visit www.almaawards.com.
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