AMA/SAVision Panel: The power of music in marketing

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Panel Discussion

Wednesday, September 17th  11:30 networking, 12:00 lunch and presentation

1174 E. Commerce,  (210) 222-9481

Utilizing music in marketing and advertising efforts has always been a powerful combination. It is engaging, enchanting, and it creates an exponential impact for a campaign that is usually greater than the sum of its parts. But, in U.S. Hispanic efforts some approaches have bordered on being formulaic or even cliché. Attend our panel discussion and learn from the experts as to what criteria to consider when incorporating music, and get the inside scoop on what you should know about working with artists. Here you'll see some examples of the more successful efforts, and you'll have the benefit of tapping into the experience of some local/regional professionals. Ramiro Burr, a nationally recognized music authority, will moderate the panel.

Ramiro Burr is an experienced music reporter, columnist, book author and award-winning blogger. Through his prolific career he's written for numerous magazines and newspapers including Billboard Pulse, Rhythm Music, Cashbox, Latina, Performance and New Country Music magazines, as well as the Houston Chronicle and Austin Chronicle newspapers. His reviews have also appeared at and

The panel will be comprised of Jorge Flores, award-winning producer/record label owner, Jesús Ramírez, author, owner of My Story, and formerly Creative Director & Partner of The Cartel Group, Pedro Roura, producer  and David Garcia, Entertainment Attorney.


Location: Aldacos in Sunset Station, 1174 E Commerce by St. Paul's Square

Parking: Park at public lot on E. Commerce next to location or free in Alamodome lot

Menu: Salad, Entrée, Desert and Beverage

Cost: $25 AMA members, $35 non-members, walk-in $40, Table for 10 $300

RSVP: RSVP and pay online at, or email by noon on Monday, September 15th

No shows: No show and late cancellation policy in effect




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This page contains a single entry by Ramiro Burr published on September 12, 2008 2:04 PM.

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