Luis Miguel: 'latest CD is an inward look'
American culture is changing - thanks in large measure to the Latino influence. And advertising is increasingly morphing into another form of entertainment. AHAA member agencies have an opportunity to be leaders, not followers, in this change. Experts from arts, film, music and other areas will share insight and experience.
Your favorite scribe is moderating one panel today titled: "The Rhythm of Lider-ship." Latino culture is at the top of the charts and inspiring everything from Oscar-wining film scores to new business opportunities to a new soundtrack that reflects a bicultural world.? Does success for Latinos in music mean fitting into a preconceived sound or does it require forging new ground? ?
Speakers: Play N Skillz (producers) / Fernando Giaccardi, The Firm (music executive)/ Kinski, lead singer, Montenegro. Moderator Ramiro Burr
Performance by Karina Paisan to follow
The ideas of brands becoming the new record labels has been building. The brands are now, in some cases, providing audiences and distribution that once were the exclusive domain of record labels. So experts are now discussng how can brands use music to create more direct connections to consumers?
Recent cases include the rock band Kinky performing at the Chivas Studio and Jack Daniels sponsoring an 11-city tour for Beto Cuevas.
We'll have details on ideas and insights shared later. Meantime, here is some related and suggested reading and articles on the subject. (Thanks to associate Ruben McCoy for research.)
UPDATES: 12:05 p.m. PST Early notes... the bottom line messages:
It is a wild frontier out there.
Where to find young Spanish-dominant music listeners? How to reach English-first music fans? Do Latino rappers who only sing in English communicate to recent immigrants?
These questions and so much more coming up....
And a related panel is scheduled in San Antonio on Wednesday, Sept. 17 at Noon:
"AMA panel experts to examine emerging power of music in marketing." Utilizing music in marketing and advertising has always been powerful. It is engaging, enchanting, and it creates an exponential impact for a campaign that is usually greater than the sum of its parts. Learn from the experts as to what criteria to consider when incorporating music, and get the inside scoop on what you should know about working with artists.
Panelists: attorney David Garcia Jr., video producers Jesus Ramirez and Pedro Roura, record producer Jorge Flores; moderated by music reporter/book author Ramiro Burr.
11:30 networking, 12:00 lunch and presentation. Aldaco's restaurant, Sunset Station,1174 E. Commerce. $25.
MORE: AMA/SAVision Panel: The power of music in marketing
http://blog.wired.com/music/
http://www.fruktmusic.com/
http://www.psfk.com/2006/08/
http://adage.com/songsforsoap/
As it relates to partnership between liquor companies and groups:
http://thescenestar.typepad.
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